Instagram Analytics Dashboard

Comprehensive Instagram Analytics & Competitor Analysis Platform

A comprehensive Instagram analytics and competitor analysis platform built with Next.js, providing real-time performance metrics, competitor tracking, and business intelligence for brands and influencers.

The platform offers advanced analytics capabilities including real-time data from Instagram Basic Display API, tracking post performance (likes, comments, engagement), follower growth and audience insights, best-performing posts and optimal posting times.

The system provides comprehensive competitor analysis features including monitoring competitor metrics and profiles, performance benchmarking and market comparison, and analyzing content strategies from top competitors.

Key Features

The platform delivers comprehensive Instagram analytics with advanced business intelligence capabilities.

• Analytics Dashboard

  Real-time data from Instagram Basic Display API with comprehensive tracking of post performance including likes, comments, and engagement rates. Advanced follower growth and audience insights with best-performing posts analysis and optimal posting times recommendations.

• Competitor Analysis

  Monitor competitor metrics and profiles with comprehensive performance benchmarking and market comparison tools. Analyze content strategies from top competitors to identify trends and opportunities for growth and engagement optimization.

• Business Intelligence

  Stripe-powered tiered subscriptions with role-based access for Influencers vs Businesses. Comprehensive free trial management and secure payments with usage-based feature restrictions and advanced analytics reporting.

Technology Stack

A modern, scalable solution built with cutting-edge technologies:

Frontend: Next.js 14.2.3, React 18, Tailwind CSS, Chart.js, NextAuth.js
Backend: Node.js, MongoDB + Mongoose, Instagram Basic Display API, Stripe API, JWT
DevOps & Tools: VPS deployment, ESLint + Prettier for code quality

User Experience

Responsive design with mobile-first layout featuring dark mode toggle, dynamic charts with Chart.js for data visualization, live data refresh and real-time updates, and comprehensive user interface designed for both influencers and businesses with different access levels and feature sets.